Last Sunday night, Mad Men came to a long-awaited and satisfying end. Copywriters across the world sighed deeply, knowing that their go-to pop culture reference for explaining their career choices to the in-laws had disappeared into the night. And across the industry, writers everywhere have spent the last week thinking about one question. What’s really […]
Maybe you’ve listened to thousands of online adverts and invested in a Squarespace website. Or maybe you’ve gone the whole hog and asked a web design agency to create a bespoke site for your business. Either way, you’ve just been faced with an important question: who’s going to write your website?
You’ve just decided to bring on an experienced copywriter to create your marketing materials. Great plan. You’ll see more website conversions, more responses to your mailers, and ultimately an increase in sales. But hiring a copywriter doesn’t stop with making that enquiry. Because there’s one stumbling block that can make your project more difficult than […]
The Chip Shop Awards. It’s infamous as the go-to marketing awards for anyone who loves a knob gag, off-colour humour, or submitting that “Every Lidl Helps” advert to the ‘Best Parody” category for the fifth consecutive year. But it’s also a damn good challenge to anyone with a good idea that just couldn’t run. That sounds […]
If there’s one way to ensure that you’re never devoid of inspiration, it’s to have a set of killer blog post ideas to fall back on when lighting just isn’t striking. But too often, your backup ideas can be derivative and cliched – which will undermine your readers’ confidence in you. So read on, and find five great blog post ideas that won’t leave your readers groaning.
Over the weekend, ITV’s CITV channel showed a collection of retro kids’ TV shows from the 90s. But while Pat Sharp and the Twins, Tregard and his hapless dungeoneers and Julia Sawahla’s Press Gang all triggered waves of fond memories from the decade that shame forgot, something key was missing. 90s adverts. And not just […]
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