I’m one of those sad people. I read the back of cereal boxes, the blurb on DVD cases and the labels on beer bottles. And they all tend to follow the same boring copywriting rules. And then I cracked open a beer I hadn’t tried before. And it told me to put the beer down and buy something else. It broke the copywriting rules. And it got me thinking. How many great pieces of advertising copy break the rules?
If you want stunning copy or a striking design, communication is critical. You’re going to cast your eye over a first draft, and you’re going to give an opinion. If you do this right, you’re on the way to having a truly amazing piece of work created. If you do it wrong, you’ll be lucky to get what you really want.
Football and writing, two of my favourite things. Amongst the angst, the heartbreak and the freezing cold Tuesday night defeats at Elland Road I’ve learnt stuff. Things that you won’t pick up at Old Trafford.
Because there are some lessons that only Leeds United can teach.
Last week, I was lucky enough to write the first ever guest post on the blog over at SERPd (a new competitor to Sphinn). I tackled a particular bugbear of mine, the fact that copywriting is overlooked as an essential SEO skill. Despite generally positive feedback, one comment stopped me dead in my tracks: “Copywriting […]
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