If you want stunning copy or a striking design, communication is critical. You’re going to cast your eye over a first draft, and you’re going to give an opinion. If you do this right, you’re on the way to having a truly amazing piece of work created. If you do it wrong, you’ll be lucky to get what you really want.
Football and writing, two of my favourite things. Amongst the angst, the heartbreak and the freezing cold Tuesday night defeats at Elland Road I’ve learnt stuff. Things that you won’t pick up at Old Trafford.
Because there are some lessons that only Leeds United can teach.
Last week, I was lucky enough to write the first ever guest post on the blog over at SERPd (a new competitor to Sphinn). I tackled a particular bugbear of mine, the fact that copywriting is overlooked as an essential SEO skill. Despite generally positive feedback, one comment stopped me dead in my tracks: “Copywriting […]
Picture the scene. From 1-0 down, and with ten men, Leeds United have snatched an unlikely victory from the jaws of defeat. And with it, promotion. A decade of unrelenting misery, two relegations, three play off defeats and an unprecedented points deduction wiped away with a deft flick of Jermaine Beckford’s outstretched boot. The fans […]
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