Over the weekend, ITV’s CITV channel showed a collection of retro kids’ TV shows from the 90s. But while Pat Sharp and the Twins, Tregard and his hapless dungeoneers and Julia Sawahla’s Press Gang all triggered waves of fond memories from the decade that shame forgot, something key was missing. 90s adverts. And not just […]
For some reason, the internet is making us incredibly angry. It’s making us argue past the point of reason. It’s making us set up fake Twitter accounts to harass the outspoken. And it’s making us avoid the comments section of websites, because we’re afraid of what we’ll find down there.
Suffixes are superb inventions. They can take a boring, humdrum word and turn it into something wonderful. Using the right suffix will help you create unforgettable portmanteaus that hook the reader and don’t let go.
But if you use the wrong suffix, you can come across a a pretentious, preening pillock with no grasp of the English language and a penchant for pointless buzz-words.
Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer’s arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.
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