Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer’s arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.
If you find yourself within earshot of a nerd this week, the chances are that you’ll hear the word “Skyrim” bandied about in excitable tones. Don’t worry – this isn’t some obscure lewd act known only to members of the mile-high club. It’s a computer game.
How many times have bloggers, gurus and SEO rockstar ninjas given you a spiel about their service, their ebook or their amazing SEO prowess? Completely missing the one real secret to SEO success? Dozens of times? Hundreds? Well, you can safely ignore them. Because I know what the secret is. And so will you.
Yarr and avast there me hearties!
It be International Talk Like a Pirate Day again, and that can mean only two things: Firstly, it be meaning that people across the globe will be saying “it be” when they mean “it is”. And secondly, it be meaning that I be divulgin’ the most well kept secret in all the pirate code. The dusty pirate’s map to the treasure that be bloggin’ success!
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