For some reason, the internet is making us incredibly angry. It’s making us argue past the point of reason. It’s making us set up fake Twitter accounts to harass the outspoken. And it’s making us avoid the comments section of websites, because we’re afraid of what we’ll find down there.
Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer’s arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.
Comic Relief is a good cause. But has their ill-judged #twitrelief campaign turned the tide of public opinion against them?
Forgoing the usual bath of beans, the Comic Relief organisers have found a new way for the great and the good to demean themselves for charity. By talking to dirty, pointless scrubbers like you.
Schedule a Callback
To discuss your copywriting project and receive a quote, please provide your contact details.