Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer’s arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.
Football and writing, two of my favourite things. Amongst the angst, the heartbreak and the freezing cold Tuesday night defeats at Elland Road I’ve learnt stuff. Things that you won’t pick up at Old Trafford.
Because there are some lessons that only Leeds United can teach.
Picture the scene. From 1-0 down, and with ten men, Leeds United have snatched an unlikely victory from the jaws of defeat. And with it, promotion. A decade of unrelenting misery, two relegations, three play off defeats and an unprecedented points deduction wiped away with a deft flick of Jermaine Beckford’s outstretched boot. The fans […]
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