I know I’ve taken time here to mock people like PETA, the Daily Mail and really bad PR companies, but their crimes against marketing and writing pale in comparison to something I saw this morning. A piece of copy so confusing, so overwrought and so terrible, that professionals don’t even know what it means. Ladies […]
The most tragic thing about the Sea Kittens campaign is that Hugh Fearnley-Whittingstall showed campaigners how to make people think about where their food comes from with his anti-battery chicken crusade. Wouldn’t farmed salmon swimming in their own shit have made a more effective image than this?
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