Over the weekend, ITV’s CITV channel showed a collection of retro kids’ TV shows from the 90s. But while Pat Sharp and the Twins, Tregard and his hapless dungeoneers and Julia Sawahla’s Press Gang all triggered waves of fond memories from the decade that shame forgot, something key was missing. 90s adverts. And not just […]
Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer’s arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.
If you find yourself within earshot of a nerd this week, the chances are that you’ll hear the word “Skyrim” bandied about in excitable tones. Don’t worry – this isn’t some obscure lewd act known only to members of the mile-high club. It’s a computer game.
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