603 Copywriting Blog

I’m used to reading Tweets from “experts” making outlandish claims about how audiences react to content, or which method of outreach is now “dead,” so it takes something fairly incendiary to get me to engage. Something like one of Sports Illustrated’s digital team putting a hard cap on the amount of words you can use […]

If you were to look at my desk, you’d imagine that all of my writing inspiration comes from the masters of the copywriting craft. Piled high are books by Maslen, Ogilvy, Trott and the like, topped by a handful of grammar reference books.

2016 is here, and with it should come a host of fresh and exciting ideas. But even with the new year a few weeks old, the same old terrible ideas are beginning to rear their ugly heads. Don’t get sucked in to another year of boring, stale ideas. Instead, make sure you avoid these terrible […]

Last week, my wife nipped to the Co-op to grab a pint of milk. As is her way, she got talking to the teenager on the till. It turns out that he’s studying for a marketing degree at Manchester Metropolitan University. “Oh,” replied my better half. “What a coincidence. My husband’s a freelance copywriter.” The […]

So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging as a link-building […]

  It’s an established fact that copywriters don’t really like content mills. Of course we don’t. They churn out cheap and cheerful content at a fraction of the prices we charge.

If you’ve come here looking for Unmemorable Title, you’re probably a little confused. But don’t worry. You’re in the right place.

If there’s one way to ensure that you’re never devoid of inspiration, it’s to have a set of killer blog post ideas to fall back on when lighting just isn’t striking. But too often, your backup ideas can be derivative and cliched – which will undermine your readers’ confidence in you. So read on, and find five great blog post ideas that won’t leave your readers groaning.

Whether you’re writing a restaurant review, ranting about the quality of political comment in this country or trying to sell your services, the rules, goals and skillsets are the same.