Your Copywriting Questions Answered

It’s only natural that you have questions about the sort of content a freelance copywriter provides, content creation in general, and the benefits of words that sell. You’ll find the answers that aren’t covered elsewhere on my site on this page.

If you’ve got a more specific query that isn’t covered here, click here to drop me a line.

Q: Can you write for my industry?

Unless you’re selling a very niche product that requires a Master’s Degree in Theoretical Physics, 603 Copywriting should be able to help. I’ve written for everything from local sports teams to multinational software developers – with a strong brief and some research, I’m confident that I can write anything your business needs.

For examples of industries I’ve covered, please take a look at my portfolio.

Q: Do you only write for local businesses in Manchester?

Far from it! 603 Copywriting has undertaken work for businesses next door to us in Salford, and a continent away in South Africa. Most of my clients are based in the UK, but it doesn’t matter where your business operates. If you need compelling copy in English (British, American, Australian…) then you’re in the right place.

Please note, if you’re based overseas, I do still charge in pounds sterling.

Q: Is 603 Copywriting just you?

603 Copywriting is currently just me, Andrew Nattan. But during my career, I’ve built strong links with a range of professionals and businesses that can provide additional services. If you need a brochure, I’ll handle the text and bring on a trusted graphic designer to work on the design.

I can also recommend and subcontract website designers, web developers and social marketing experts if required. Just let me know what you need, and I’ll manage the project on your behalf.

Q: How much will my copy cost?

As you’ll see on my pricing page, this depends on the project. I try to keep my prices as competitive as possible (not living in London helps), and the price you see in my quote will be the price that you pay on completion.  As a rule of thumb, six pages of professionally-written, unique content for a brochure website shouldn’t set you back more than £300 – £400, depending on the amount of research needed.

Q: Don’t you charge by the hour/word?

Nope. And not just because the Professional Copywriters’ Network won’t let me.

Paying by the word is a surefire way to get bloated, flabby copy. You want muscular, effective prose. But if you pay someone by the word, they’ll add as many superfluous instances of redundant or unnecessary verbage as possible to pad out that word count.

As for charging by the hour? If it takes me longer than normal to come up with a great idea for your business, that shouldn’t add to your bill. You want a project delivered, not a timesheet.

Q: I can get content for a penny a word – why should I pay more?

You can get a second-hand car for £50. Why should you pay more for something newer, or of a higher quality?

If you’re paying pennies for your copy, it’s probably being churned out by someone with English as a second language, who’s copying and rewording content from your competitors. And the second you put it to work, the wheels will fall off.

Q: Can I have a free sample?

If you’re looking for a free sample of my work, my portfolio and blog are accessible through the menu above, and I’ll be happy to direct you towards any completed client work that I think you’ll appreciate. But I’m not usually keen to provide free content to potential clients.

You can always ask, but please don’t be offended if I refuse.

Q: How do you work?

My process is fairly simple. We’ll have a brief discussion by phone or email to work out exactly what you need, and I’ll put together a quote. If you’re happy with that, then I’ll send over a contract and some questions for my brief. For larger jobs, I may also request a down-payment.

Once everything is signed, I’ll get to work and create a first draft by our agreed deadline. You can then read over it, suggest any amendments or additions, and I’ll produce a second draft for your approval. Once you’re happy, I’ll invoice you and you’re free to start using your copy.

Q: How long until I get my copy?

We’ll agree on a deadline before I start work. If you need something yesterday and I have to work until 4am, I may need to add on a rush fee, but typically I’m happy to provide drafts within five to ten working days.

Q: Can we meet face to face?

I’ll be happy to meet anyone in the Greater Manchester area for a discussion about their copy requirements, but if you live further afield face-to-face meetings are reserved for larger projects. Don’t worry, though – most of the work I’ve completed has been done thanks to email and telephone conversations, and the reviews I’ve had from clients haven’t suffered in the slightest.

“Andrew’s work on the Waldorf Astoria book has been nothing short of excellent. This is one of our high profile clients and the book was a significant project for them. The copy produced and quality of communication exceeded my expectations.”

Jenny Jones - Senior Account Manager, DS Emotion