How Does SEO Copywriting Work?
If you’re here, you’ve probably read at least one long, worthy article by a self-confessed search expert, packed with all sorts of buzzwords, acronyms and clichés. You might be dazed and confused.
Don’t be. SEO (search engine optimisation) isn’t as complex as those experts pretend. From a content point of view, here’s what a good writer will do to help your site rank:
- Find the Phrases
First, we discover what your clients are typing into Google to find your services.
- Check the Competition
By finding less-used terms with less competition, 603 Copywriting improves your chance of being put in front of clients who are ready to buy.
“Shoes” might have millions of searches, but most of those are browsing. “Size 15 Doc Marten Boots” gets typed in when a writer wants to spend £150.
- Write the Bits for Google
Do you know what meta tags are? Unless you’re a search geek, probably not. But Google’s looking for them, so we need to write them.
- Write the Bits for your Readers
You can be top of the tree for ten thousand terms – Google’s still not going to buy anything from you.
By writing attractive, sales-focused content that subtly makes use of your key phrases, 603 will ensure that your rankings translate into business.
- Show you How to Track Your Rankings
If you’ve not got the time to go through the rigmarole of using private browsing to check your listings manually every week, 603 Copywriting will share tools that’ll show you how to automate the busy work.