LinkedIn. Doesn’t really get the pulse racing, does it? It even sounds stupid when you say it out loud. “LinkedIn.” “Linked In.” “Link Din.” Meh. It’s not got the instant gratification of Twitter or the mass market appeal of Facebook, but poor underrated LinkedIn has generated more business for me than any other social media […]
I love LinkedIn. Or at least I used to. It used to be an ideal way of sharing insights with other experts, keeping in touch with clients and improving your business’ visibility. Nowadays, not so much. Here’s a genuine LinkedIn post from my feed. What sort of sub-Facebook nonsense is this? The crappy updates are […]
If you follow me on Facebook or Twitter, you’ll have spotted something odd. I’ve started to publish my weekly to-do list. I’ve had some positive reactions from other copywriters, along with a heated debate about whether towels are an acceptable anniversary gift. But I’ve also had a few questions. Why publish a to-do list at […]
Congratulations! You’ve made a very sensible business decision, and you’ve hired a copywriter to create some new content for your company. You’re holding (or, more likely, looking at a digital version of) some professional, compelling content. It does exactly what you need it to. But could you use it for anything new?
For some reason, the internet is making us incredibly angry. It’s making us argue past the point of reason. It’s making us set up fake Twitter accounts to harass the outspoken. And it’s making us avoid the comments section of websites, because we’re afraid of what we’ll find down there.
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