Hilton Waldorf Astoria (DS Emotion)Copy Editing
This project was undertaken on behalf of branding and marketing agency DS Emotion.
Hilton Hotels is one of the world’s largest and most successful luxury brands. The Waldorf Astoria group operates iconic luxury hotels all over the globe.
DS Emotion needed an expert copywriter to edit and improve the content of an investors handbook for the Waldorf Astoria brand. Working to Hilton’s established brand guidelines, I turned the rough copy into something taut, sales-focused and completely in keeping with this century-old identity. And added a few narrative flourishes too. Because how often do you get the chance to add a touch of flair to a document that could generate millions?