Christmas already? You know the drill. I put over a decade’s worth of experience to work doing a professional analysis of the formulaic gong-bait churned out by agencies to get Twitter clicks and YouTube likes. I did it in 2016, I did it in 2017, I’m explaining why it’s not a great way of delivering […]
I’ve been busy. For the past few months, I’ve been living a double life. By day, I’ve been Andrew Nattan, director of 603 Copywriting, freelance copywriter and occasional social media iconoclast. By night, I’ve still been Andrew Nattan. But I’ve been a founding partner of Hampson Nattan Williams, a marketing agency that I’m proud to […]
For some reason, my wife and I have spent a lot of the summer since the World Cup finished watching wrestling. Not wrestling, the actual sport that they have at the Olympic games. No, the kind of cartoon wrestling where giant sweaty men spend as much time yelling into microphones as they do not actually […]
The World Cup starts tomorrow. It’s a thriller. Russia vs Saudi Arabia at 4pm. Even worse, it’s on ITV. If you’re a sensible businessperson, you won’t be bunking off early to watch the silky skills of Taisir al-Jassim and Alexsandr Samedov. Because you’ll know that it’s been 20 years since the last good World Cup. […]
GDPR has happened and we’re all still here. There’s been plenty of fretting over the smaller email lists we’ve all been left to deal with, but so far only a handful of companies have fled in terror from email marketing as a concept. Assuming you’re not throwing the baby out with the bathwater, it’s time […]
That statue is called “Fearless Girl.” It’s not just a statue. It’s a multiple award-winning advert. Do you know who it’s advertising? What it’s advertising? Did you know it was an advert to begin with? Unless you’re thoroughly invested in the advertising industry, the chances are that your answers are no, no and no. But […]
See that sign? I didn’t write that. It’s for the parent and child cafe across the road from my house. Every morning, I walk my dog past it. I think it’s a cracking sign. If the people who owned the cafe knocked on my door and said “Andrew, here’s a grand. We need a sign […]
Greatness recognises greatness. Manchester’s number one copywriter recognises Britain’s number one boxing promoter. Eddie and I, we’re birds of a feather. And not just because we’ve been booed and jeered by huge crowds in South Wales. No, we both fast-tracked ourselves to prominence in our industries using a foolproof method. Finding the quickest route to […]
As of this week, it’s been three years since I started my copywriting agency. Three years since I made the move from being an underpaid, underappreciated cog in an corporate machine to becoming Manchester’s number one freelance copywriter. And obviously, I couldn’t have done it without my clients. If you are one of those clients, […]
The following is an edited version of the “How to Write a Website Homepage” chapter from my upcoming ebook. To make sure you don’t miss out on its release, subscribe to the 603 Copywriting newsletter. It comes out once a month, and you get free content that I don’t publish anywhere else. Isn’t that nice? […]
Enjoy That Free Post? There’s More!
The 603 Copywriting blog is updated on a semi-regular basis. If you’d like to get a monthly digest with new posts, subscriber only tips and the odd special offer, then why not sign up for the newsletter?
Thanks for Signing Up!
You’ll get the newsletter mid-way through the month. Usually.