Tahar Ali - Speaker
Website CopyThe Client:
Tahar Ali is a motivational speaker, property entrepreneur and author.
The Brief:
Tahar Ali is a man with a very specific audience. His website needs to reach CEOs and business leaders – engaging with busy people with no time for platitudes, over-the-top sales promises or flowery prose. Plus, as Tahar deals with clients on both sides of the Atlantic, the copy provided needs to appeal to people with very different backgrounds and experiences.
After an in-depth discussion with Tahar (and a read-through of his book), 603 Copywriting created website copy that would hit the precise tone of voice needed, while still matching Tahar’s own unique style. Tahar’s LinkedIn profile was also refreshed.