603 Copywriting Blog

Bloody Theresa May, coming in here with her run on sentences and her ad-hoc approach to line breaks. I tell you what, this’d never have happened if Milliband had been able to eat a sandwich correctly… Don’t worry. This isn’t that kind of post. It’s not about those Tories. And I definitely won’t be telling […]

“It’s easy. It’s just churning out bumpf. Just writing a few words. Won’t take you long at all. It’s only a short email.” Every single copywriter has heard those words. In the interests of positive copywriter/client relations, I won’t tell you the sort of words we say to ourselves when we hear those words. But […]

There are great places to get advice about how to run your business. I’m a huge supporter of networks like The Professional Copywriters’ Network, I’ve got plenty of time for people who’ll put their experience to paper in books, and I’ve got a soft spot for Twitter. But there are some downright terrible places to […]

Do you know who the first man to make a million dollars was during the California Gold Rush? It was a man called Samuel Brannan. He didn’t mine a single fleck of gold. He didn’t sell everything he had to head out into them thar hills and strike it lucky. He just opened a shop. […]

There are some things I hate being called. I can’t stand being called a wordsmith. Being referred to as a “Manc” gets my heckles up. And I am less than keen than my mum referring to me as “freak boy” because of my height. But there’s one label that’s been flung my way repeatedly that […]

Quick thought experiment for those of you who smoke. (Those of you who don’t smoke, skip to the next subheading. Those who vape, subscribe to my newsletter because I’ve got a client you’ll want to hear about.) Don’t look at your cigarette packet. Just write down what warning you think is written on the top. […]

Copywriters of the world. Congratulations. Well done. All the posts we’ve written about cheap content have been read and understood. Clients understand the value we provide. Clients. I’m sorry. You’re still getting ripped off by the penny mills elsewhere. Problem is, there’s still an industry where the overpromising undercutters are running rampant. An industry where […]

March 17th. St. Patrick’s Day. Paddy’s Day. Whatever you call it (and you shouldn’t call it Patty’s Day), it’s an excuse. An excuse for people who don’t usually drink to learn that they don’t like Guinness. An excuse for Americans to become instant genealogy experts. And worst of all. Absolutely bloody worst of all. An […]

Even if you’ve spent the last ten years cocooned in the warmth of monogamous bliss like yours truly, you can’t have missed the revolution in online dating. Tinder’s reduced the complexities of human relationships to two actions. Swipe right if you fancy a roll in the hay, swipe left if you’d rather not. On Tinder, […]

I love LinkedIn. Or at least I used to. It used to be an ideal way of sharing insights with other experts, keeping in touch with clients and improving your business’ visibility. Nowadays, not so much. Here’s a genuine LinkedIn post from my feed. What sort of sub-Facebook nonsense is this? The crappy updates are […]