603 Copywriting Blog

It’s that time of year when everyone’s thoughts turn to hooking up, getting together and making a sweet, sweet partnership. For bloggers, that means only one thing…

Community. Sharing. Social. These unfortunates are just three of the buzz words that have been ruthlessly stripped of all meaning by the internet.

Dear Google,

It’s me, Andrew. I know that we haven’t always seen eye-to-eye, especially when it comes to your muppet fixation and your inexplicable need to give me yet more buttons to click, but I really need to tell you something.

How many times have bloggers, gurus and SEO rockstar ninjas given you a spiel about their service, their ebook or their amazing SEO prowess? Completely missing the one real secret to SEO success? Dozens of times? Hundreds? Well, you can safely ignore them. Because I know what the secret is. And so will you.

An SEO copywriter walks into a pub, bar, public house, venue, beer, lager, wine, spirits, cocktails, pub food, gastropub, happy hour…

And how we laugh. Still. Every time this tired old joke wheezes its way around Twitter, we all drop to the ground, rolling about in paroxyms of laughter, attempting to hold in our ruptured and leaking sides.

Or not. Read on to find out why.

Unfortunately, it’s all too easy to find the wrong people. And if you do, nothing’s quite as dispiriting to the internet entrepeneur as the five people you meet in online marketing hell.

You’re relying on other people to promote your work. And no matter how good your tremendously fantastic stuff is, you’re going to be hard pushed convincing them to put in the effort that you’re unable or unwilling to do.

According to Kris, White Hat SEO is a joke, and good content is a rip-off. Well, sorry Kris. I’m not laughing.

You may not have heard, but on February 22nd I had a guest slot on probably the most prominent copywriting blog in the world. But did I reap the benefits that guest posting is supposed to bring?

Are copywriters artists, or are they scientists? And is there really a fundamental division between the beauty of the copywriter and the usefulness of the SEO content creator?