Christmas already? You know the drill. I put over a decade’s worth of experience to work doing a professional analysis of the formulaic gong-bait churned out by agencies to get Twitter clicks and YouTube likes. I did it in 2016, I did it in 2017, I’m explaining why it’s not a great way of delivering […]
I’ve been busy. For the past few months, I’ve been living a double life. By day, I’ve been Andrew Nattan, director of 603 Copywriting, freelance copywriter and occasional social media iconoclast. By night, I’ve still been Andrew Nattan. But I’ve been a founding partner of Hampson Nattan Williams, a marketing agency that I’m proud to […]
For some reason, my wife and I have spent a lot of the summer since the World Cup finished watching wrestling. Not wrestling, the actual sport that they have at the Olympic games. No, the kind of cartoon wrestling where giant sweaty men spend as much time yelling into microphones as they do not actually […]
The following is an edited version of the “How to Write a Website Homepage” chapter from my upcoming ebook. To make sure you don’t miss out on its release, subscribe to the 603 Copywriting newsletter. It comes out once a month, and you get free content that I don’t publish anywhere else. Isn’t that nice? […]
The following is an edited version of the “How to Plan a Website” chapter from my upcoming ebook. To make sure you don’t miss out on its release, subscribe to the 603 Copywriting newsletter. It comes out once a month, and you get free content that I don’t publish anywhere else. Isn’t that nice? Chapter […]
Grammar’s dull. Sorry, but it is. Grammar Nazis are dull people, and a maniacal love for even the most spurious of rules makes your writing even duller. And gets you into arguments with your talented, handsome grandson. You text your grandma to see if she’s out of hospital, next thing you know a grammar debate […]
When a business gets to a certain size, they devote an entire department to making sure that none of the people employed there ever have to suffer the indignity of being treated, spoken to or thought of as a human being. Because corporate language is all about irony, this department of inhuman communication is inevitably […]
Sorry Blade Runner fans. A copywriter can do a lot of things, but we can’t be expected to administer a Voight-Kampff test to your business. Seems like you ask us to do that a lot though. Because something keeps coming up when I hear other copywriters mention tone-of-voice. I heard it at Copy Cabana. I […]
“12 Blazing Speakers / 1 Day / 1 Beach” Copy Cabana promises a lot. It didn’t actually deliver on every promise. Calling it “The hottest copywriting event around” is a bit of a stretch when the rain’s coming at you sideways off the sea and someone’s sheltering under a pizza box with what looks like […]
There’s a word that keeps coming up in meetings I have with clients. It comes up when they ask me what I think’s really important when it comes to putting their message out there. The word is disconnected. It’s not a word I see used often on copywriting blogs. Maybe other copywriters bring it up […]
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