I’m used to reading Tweets from “experts” making outlandish claims about how audiences react to content, or which method of outreach is now “dead,” so it takes something fairly incendiary to get me to engage. Something like one of Sports Illustrated’s digital team putting a hard cap on the amount of words you can use […]
I had to, I suppose. Every year this happens. Every year, the big creative agencies wheel out their awards bait and dullards on Twitter go in for a brown-nosing session about how this year’s sack of schmaltz represents a transition to a caring, people-focused blah blah blah. Sorry. Even I got bored there. Let’s cut to […]
Common sense is a deeply uncommon trait. I’ve got no idea who said that, no intention of Googling it, and every reason to keep using it in conversations about marketing. Because lots and lots of what marketers say – especially the gurus and the rockstars and the ninjas – is utter, utter bullshit. Bob Hoffman, […]
Congratulations! You’ve made a very sensible business decision, and you’ve hired a copywriter to create some new content for your company. You’re holding (or, more likely, looking at a digital version of) some professional, compelling content. It does exactly what you need it to. But could you use it for anything new?
The Chip Shop Awards. It’s infamous as the go-to marketing awards for anyone who loves a knob gag, off-colour humour, or submitting that “Every Lidl Helps” advert to the ‘Best Parody” category for the fifth consecutive year. But it’s also a damn good challenge to anyone with a good idea that just couldn’t run. That sounds […]
Over the weekend, ITV’s CITV channel showed a collection of retro kids’ TV shows from the 90s. But while Pat Sharp and the Twins, Tregard and his hapless dungeoneers and Julia Sawahla’s Press Gang all triggered waves of fond memories from the decade that shame forgot, something key was missing. 90s adverts. And not just […]
There’s a battle going on in your living room. On one side is the impressionable language centre of your poor innocent child’s brain. And on the other is a small woolly mouse that speaks in patois.
That little Rastamouse is going to destroy the way your child uses the English language to the point that they’ll be unable to talk, write or even think in the Queen’s.
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