603 Copywriting Blog

If you’ve come here looking for Unmemorable Title, you’re probably a little confused. But don’t worry. You’re in the right place.

If there’s one way to ensure that you’re never devoid of inspiration, it’s to have a set of killer blog post ideas to fall back on when lighting just isn’t striking. But too often, your backup ideas can be derivative and cliched – which will undermine your readers’ confidence in you. So read on, and find five great blog post ideas that won’t leave your readers groaning.

Over the weekend, ITV’s CITV channel showed a collection of retro kids’ TV shows from the 90s. But while Pat Sharp and the Twins, Tregard and his hapless dungeoneers and Julia Sawahla’s Press Gang all triggered waves of fond memories from the decade that shame forgot, something key was missing. 90s adverts. And not just […]

There’s a giant Christina Hendricks overlooking Manchester. But despite my undeniable affections for Ms Hendricks’ acting talents, I’m completely and utterly unmoved by her attempts to sell me Scotch whisky.

Whether you’re writing a restaurant review, ranting about the quality of political comment in this country or trying to sell your services, the rules, goals and skillsets are the same.

Suffixes are superb inventions. They can take a boring, humdrum word and turn it into something wonderful. Using the right suffix will help you create unforgettable portmanteaus that hook the reader and don’t let go.

But if you use the wrong suffix, you can come across a a pretentious, preening pillock with no grasp of the English language and a penchant for pointless buzz-words.

In this 200 Word Post (the first of 2012), Andy explains that despite what you may have read, spelling does actually matter. You fools.

Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer’s arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.

Apparently, the week surrounding October 31st is the scariest time of the year. But it’s not because of trick or treaters. No, it’s because of hellishly bad copy.

So read on and find our Bestiary of Halloween Copy Horrors. If you dare…

An SEO copywriter walks into a pub, bar, public house, venue, beer, lager, wine, spirits, cocktails, pub food, gastropub, happy hour…

And how we laugh. Still. Every time this tired old joke wheezes its way around Twitter, we all drop to the ground, rolling about in paroxyms of laughter, attempting to hold in our ruptured and leaking sides.

Or not. Read on to find out why.