603 Copywriting Blog

The sunburn from your August bank holiday is still stinging, and the shelves are full of Back to School offers. Christmas 2016 is probably the last thing on your mind. It shouldn’t be.

Good writing isn’t just about finding a structure that works and then typing until you’ve filled in the relevant sections. If it was, good copywriters wouldn’t be able to charge a healthy amount for their services.

If you’ve never read Kate Fox’s “Watching the English,” I recommend it. It’s an anthropological study of the English, explaining the linguistic, psychological and behavioural codes we tend to follow. And it turns out that if there’s one thing we English don’t like, it’s earnestness. (If there are two things, the other is queue jumping, […]

Even after eight years, I’m still learning how to be a truly great copywriter. I’ve just had a superb lesson.

Congratulations! You’ve made a very sensible business decision, and you’ve hired a copywriter to create some new content for your company. You’re holding (or, more likely, looking at a digital version of) some professional, compelling content. It does exactly what you need it to. But could you use it for anything new?

  It’s an established fact that copywriters don’t really like content mills. Of course we don’t. They churn out cheap and cheerful content at a fraction of the prices we charge.

Last Sunday night, Mad Men came to a long-awaited and satisfying end. Copywriters across the world sighed deeply, knowing that their go-to pop culture reference for explaining their career choices to the in-laws had disappeared into the night. And across the industry, writers everywhere have spent the last week thinking about one question. What’s really […]

Maybe you’ve listened to thousands of online adverts and invested in a Squarespace website. Or maybe you’ve gone the whole hog and asked a web design agency to create a bespoke site for your business. Either way, you’ve just been faced with an important question: who’s going to write your website?

You’ve just decided to bring on an experienced copywriter to create your marketing materials. Great plan. You’ll see more website conversions, more responses to your mailers, and ultimately an increase in sales. But hiring a copywriter doesn’t stop with making that enquiry. Because there’s one stumbling block that can make your project more difficult than […]

The Chip Shop Awards. It’s infamous as the go-to marketing awards for anyone who loves a knob gag, off-colour humour, or submitting that “Every Lidl Helps” advert to the ‘Best Parody” category for the fifth consecutive year. But it’s also a damn good challenge to anyone with a good idea that just couldn’t run. That sounds […]