Review: Dave Trott's Predatory Thinking
Predatory Thinking isn’t a book about copywriting.
Predatory Thinking isn’t even a book about marketing.
Predatory Thinking is a book about how you need to think to succeed.
Dave Trott has a unique way of thinking, and of sharing his thoughts with you.
He takes a story about a policeman, or Hitler, or his father-in-law, and he retells it to you.
In short, easily-digestible sentences. With a moral at the end. Like an Aesop’s Fable.
But for modern businesses.
There’s nothing prescriptive. No exercises to do. And no big dramatic flourishes.
Just insightful advice gleaned from a lifetime of experience.
That seems like it’s useful to just about everyone.
That’s a book I think you need to read.
That’s Predatory Thinking.
Yes – for anyone and everyone. The blurb about the book being suitable everywhere from the boardroom to the boot room isn’t an exaggeration. There’s not a sentence wasted in this book, and reading it helps you gradually understand the key points that Dave Trott makes. That you need to out-think your problems, and look for advantages.
My only caveat is that extended exposure to Dave Trott’s wonderful writing style might make you attempt to replicate it.
In a book review.
Andrew read Predatory Thinking by Dave Trott – paperback edition. £8.99 from Amazon UK
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