A few weeks ago, on a Sunday evening, I found myself in a discussion with a friend who’s self publishing a series of books and audio dramas. We were discussing his website, and I was explaining things like conversion funnels, click through rates and how to connect with different audience segments. I told him something […]
“How do you [achieve complex goal]?” “You just [achieve complex goal].” Mark Kermode and Simon Mayo – the BBC’s Flagship Film Review Show Hosts There’s a running joke on the BBC 5 Live Kermode and Mayo Film Show whenever they’re discussing some sort of task that requires a level of proficiency, specialist knowledge or […]
Above, you’ll see two men. One is a novice. He’s had less than 20 professional fights. His upcoming bout against Wladimir Klitschko will be the first time he’s fought anyone of note. He owns a “championship” belt that’s not worth the pleather it’s made out of. The media laud him as the saviour of boxing, he’s […]
The 603 Copywriting blog is updated on a semi-regular basis. If you’d like to get a monthly digest with new posts, subscriber only tips and the odd special offer, then why not sign up for the newsletter?
You’ll get the newsletter mid-way through the month. Usually.