603 Copywriting Blog

Quick thought experiment for those of you who smoke. (Those of you who don’t smoke, skip to the next subheading. Those who vape, subscribe to my newsletter because I’ve got a client you’ll want to hear about.) Don’t look at your cigarette packet. Just write down what warning you think is written on the top. […]

Copywriters of the world. Congratulations. Well done. All the posts we’ve written about cheap content have been read and understood. Clients understand the value we provide. Clients. I’m sorry. You’re still getting ripped off by the penny mills elsewhere. Problem is, there’s still an industry where the overpromising undercutters are running rampant. An industry where […]

March 17th. St. Patrick’s Day. Paddy’s Day. Whatever you call it (and you shouldn’t call it Patty’s Day), it’s an excuse. An excuse for people who don’t usually drink to learn that they don’t like Guinness. An excuse for Americans to become instant genealogy experts. And worst of all. Absolutely bloody worst of all. An […]

I love LinkedIn. Or at least I used to. It used to be an ideal way of sharing insights with other experts, keeping in touch with clients and improving your business’ visibility. Nowadays, not so much. Here’s a genuine LinkedIn post from my feed. What sort of sub-Facebook nonsense is this? The crappy updates are […]

There’s a syndrome that runs rampant with copywriters. At some point, we decide that what we really want to be is authors. Sometimes it works – Andy Maslen isn’t doing too badly – and sometimes it crashes and burns because you realise that a book about Richie Edwards of the Manic Street Preachers faking his […]

I’ve just binned three months’ work. Not literally. That’d be a waste of ink and printer paper. But I deleted it. Since the back end of 2016, I’ve been beavering away on a new ebook guide. I was enjoying writing it, the tone of voice was great, and it was going to make my life […]

Forget what your maths teacher said. 900,000 doesn’t necessarily have to be smaller than 1.8 million. It can be bigger. That’s a fact. An alternative fact. Unless you don’t watch, read, listen to or otherwise absorb news, you’ll know that there’s been a kerfuffle over President Trump’s press team rebranding outright falsehood as alternative fact. If […]

It’s that time of year again folks! The time when I saddle up my high horse and tell you what not to do for the next 360-odd days . Don’t worry about adding to your reading list though. Chris at Pine has put everything in simple infographic for you..  

Here’s the thing. I don’t do predictions. The last time I made a prediction, I lost £20 down the bookies after my confident proclamation that Michael Owen would score the winning goal in an England game at a European Championships. He lasted 36 seconds before being stretchered off. But if I don’t do predictions, what’s […]

I had to, I suppose. Every year this happens. Every year, the big creative agencies wheel out their awards bait and dullards on Twitter go in for a brown-nosing session about how this year’s sack of schmaltz represents a transition to a caring, people-focused blah blah blah. Sorry. Even I got bored there. Let’s cut to […]