603 Copywriting Blog

Tim Lovejoy. The archetypical modern football fan. Doesn’t understand the game, doesn’t go to matches, doesn’t have the foggiest idea what the words burbling out of his smug face actually mean.

Does a blog post need to be thousands of words long, pre-empting every potential query?

“Speak to your audience. Give your readers what they want. Keep it brief. Rule of three…” Yeah. Enlightening. You’ve heard all of that before, haven’t you? Hundreds of times. The closely guarded secrets of the superstar bloggers. Secrets so secretive, that you read them thirty times a week on sixteen different blogs. Well if you’re […]

I know it’s good form to avoid clichés wherever possible, but we’ve all had days when we know we need to pick up a pen or settle in at the keyboard and just don’t feel creative. Luckily, bloggers the world over have developed cunning methods that allow them to put out a few hundred words of decent, usable content without the effort of re-inventing the wheel. We just open up the clichés folder and let her rip.