The following is an edited version of the “How to Plan a Website” chapter from my upcoming ebook. To make sure you don’t miss out on its release, subscribe to the 603 Copywriting newsletter. It comes out once a month, and you get free content that I don’t publish anywhere else. Isn’t that nice? Chapter […]
If you read my “The Last Jedi” clickbait post within an hour of publication, it’s entirely probably that I’ll be at Cineworld Leigh, wearing a t-shirt with an X-Wing on it, watching the latest entry into the Star Wars Saga. I am a Star Wars fan. That apparently means that you can turn my love […]
It’s that time of year folks. The creative agencies have wheeled out another wheelbarrow of formulaic awards bait, and this year the Twitter dullards are brown-nosing the big purple monster or whatever schmaltz John Lewis have done in 2017. (I don’t cover John Lewis in these round-ups. I leave it to Adturds. See last year’s post […]
Grammar’s dull. Sorry, but it is. Grammar Nazis are dull people, and a maniacal love for even the most spurious of rules makes your writing even duller. And gets you into arguments with your talented, handsome grandson. You text your grandma to see if she’s out of hospital, next thing you know a grammar debate […]
When a business gets to a certain size, they devote an entire department to making sure that none of the people employed there ever have to suffer the indignity of being treated, spoken to or thought of as a human being. Because corporate language is all about irony, this department of inhuman communication is inevitably […]
Are you prepared to be chilled to your very core? Dear reader, you are about to face one of the most terrifying, face-meltingly awful things that anyone can view. A POWER POINT PRESENTATION. Well, a Slideshare. This Halloween, I’ve decided to eschew the bobbed apples in favour of lashings of pure cheese. So if you’re […]
Sorry Blade Runner fans. A copywriter can do a lot of things, but we can’t be expected to administer a Voight-Kampff test to your business. Seems like you ask us to do that a lot though. Because something keeps coming up when I hear other copywriters mention tone-of-voice. I heard it at Copy Cabana. I […]
“12 Blazing Speakers / 1 Day / 1 Beach” Copy Cabana promises a lot. It didn’t actually deliver on every promise. Calling it “The hottest copywriting event around” is a bit of a stretch when the rain’s coming at you sideways off the sea and someone’s sheltering under a pizza box with what looks like […]
LinkedIn. Doesn’t really get the pulse racing, does it? It even sounds stupid when you say it out loud. “LinkedIn.” “Linked In.” “Link Din.” Meh. It’s not got the instant gratification of Twitter or the mass market appeal of Facebook, but poor underrated LinkedIn has generated more business for me than any other social media […]
“I wish I worked from home. It sounds like a great skive.” “Do you spend all day watching telly in your kecks then?” “Some of us need to get up and put a suit on. Some of us have real jobs.” Since I started working for myself, I’ve heard it all. Freelance life is all […]
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