That statue is called “Fearless Girl.” It’s not just a statue. It’s a multiple award-winning advert. Do you know who it’s advertising? What it’s advertising? Did you know it was an advert to begin with? Unless you’re thoroughly invested in the advertising industry, the chances are that your answers are no, no and no. But […]
See that sign? I didn’t write that. It’s for the parent and child cafe across the road from my house. Every morning, I walk my dog past it. I think it’s a cracking sign. If the people who owned the cafe knocked on my door and said “Andrew, here’s a grand. We need a sign […]
Greatness recognises greatness. Manchester’s number one copywriter recognises Britain’s number one boxing promoter. Eddie and I, we’re birds of a feather. And not just because we’ve been booed and jeered by huge crowds in South Wales. No, we both fast-tracked ourselves to prominence in our industries using a foolproof method. Finding the quickest route to […]
As of this week, it’s been three years since I started my copywriting agency. Three years since I made the move from being an underpaid, underappreciated cog in an corporate machine to becoming Manchester’s number one freelance copywriter. And obviously, I couldn’t have done it without my clients. If you are one of those clients, […]
The following is an edited version of the “How to Write a Website Homepage” chapter from my upcoming ebook. To make sure you don’t miss out on its release, subscribe to the 603 Copywriting newsletter. It comes out once a month, and you get free content that I don’t publish anywhere else. Isn’t that nice? […]
The following is an edited version of the “How to Plan a Website” chapter from my upcoming ebook. To make sure you don’t miss out on its release, subscribe to the 603 Copywriting newsletter. It comes out once a month, and you get free content that I don’t publish anywhere else. Isn’t that nice? Chapter […]
If you read my “The Last Jedi” clickbait post within an hour of publication, it’s entirely probably that I’ll be at Cineworld Leigh, wearing a t-shirt with an X-Wing on it, watching the latest entry into the Star Wars Saga. I am a Star Wars fan. That apparently means that you can turn my love […]
It’s that time of year folks. The creative agencies have wheeled out another wheelbarrow of formulaic awards bait, and this year the Twitter dullards are brown-nosing the big purple monster or whatever schmaltz John Lewis have done in 2017. (I don’t cover John Lewis in these round-ups. I leave it to Adturds. See last year’s post […]
Grammar’s dull. Sorry, but it is. Grammar Nazis are dull people, and a maniacal love for even the most spurious of rules makes your writing even duller. And gets you into arguments with your talented, handsome grandson. You text your grandma to see if she’s out of hospital, next thing you know a grammar debate […]
When a business gets to a certain size, they devote an entire department to making sure that none of the people employed there ever have to suffer the indignity of being treated, spoken to or thought of as a human being. Because corporate language is all about irony, this department of inhuman communication is inevitably […]
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