603 Copywriting Blog

If you’ve come here looking for Unmemorable Title, you’re probably a little confused. But don’t worry. You’re in the right place.

If there’s one way to ensure that you’re never devoid of inspiration, it’s to have a set of killer blog post ideas to fall back on when lighting just isn’t striking. But too often, your backup ideas can be derivative and cliched – which will undermine your readers’ confidence in you. So read on, and find five great blog post ideas that won’t leave your readers groaning.

Over the weekend, ITV’s CITV channel showed a collection of retro kids’ TV shows from the 90s. But while Pat Sharp and the Twins, Tregard and his hapless dungeoneers and Julia Sawahla’s Press Gang all triggered waves of fond memories from the decade that shame forgot, something key was missing. 90s adverts. And not just […]

There’s a giant Christina Hendricks overlooking Manchester. But despite my undeniable affections for Ms Hendricks’ acting talents, I’m completely and utterly unmoved by her attempts to sell me Scotch whisky.

People often wonder why businesses spend thousands on a logo, tag line or other aspects of their brand identity. This image shows why.

Whether you’re writing a restaurant review, ranting about the quality of political comment in this country or trying to sell your services, the rules, goals and skillsets are the same.

Have you checked Qwitter recently? If you haven’t, you’ll probably be surprised to learn that people just don’t like following you on Twitter. Your followers are dropping like flies, and it shows no signs of stopping.

Why?

For some reason, the internet is making us incredibly angry. It’s making us argue past the point of reason. It’s making us set up fake Twitter accounts to harass the outspoken. And it’s making us avoid the comments section of websites, because we’re afraid of what we’ll find down there.

Suffixes are superb inventions. They can take a boring, humdrum word and turn it into something wonderful. Using the right suffix will help you create unforgettable portmanteaus that hook the reader and don’t let go.

But if you use the wrong suffix, you can come across a a pretentious, preening pillock with no grasp of the English language and a penchant for pointless buzz-words.

Last week, I was confronted with something horrible. Somebody that I follow on Twitter had re-tweeted a blog post by a mutual acquaintance. Someone whose posts I love to read…

I clicked. I took one look at the post, and hammered the back button. Then hit unfollow.