The results are in. I asked dozens of web designers for feedback on the parts of their job which cause them the most problems. Because if copywriters are going to work with designers, we should know a bit more about the challenges they face. Here’s what our colleagues in website design have to say.
You learn a lot when you start out as a freelancer. About a week in, you realise that managing everything manually and balancing sixteen different spreadsheets isn’t an option. And if you’re operating on a narrow start-up budget, hiring professionals to handle everything might not be viable either.
Congratulations! You’ve made a very sensible business decision, and you’ve hired a copywriter to create some new content for your company. You’re holding (or, more likely, looking at a digital version of) some professional, compelling content. It does exactly what you need it to. But could you use it for anything new?
Last Sunday night, Mad Men came to a long-awaited and satisfying end. Copywriters across the world sighed deeply, knowing that their go-to pop culture reference for explaining their career choices to the in-laws had disappeared into the night. And across the industry, writers everywhere have spent the last week thinking about one question. What’s really […]
In my time, I’ve worked with loads of website designers. And I’ve learned something about them. They’ve all got complaints about the state of the web design industry. But why? I’ve decided to try and get to the bottom of this mystery. Because the more we know about the struggles facing website designers, the more […]
Maybe you’ve listened to thousands of online adverts and invested in a Squarespace website. Or maybe you’ve gone the whole hog and asked a web design agency to create a bespoke site for your business. Either way, you’ve just been faced with an important question: who’s going to write your website?
You’ve just decided to bring on an experienced copywriter to create your marketing materials. Great plan. You’ll see more website conversions, more responses to your mailers, and ultimately an increase in sales. But hiring a copywriter doesn’t stop with making that enquiry. Because there’s one stumbling block that can make your project more difficult than […]
The Chip Shop Awards. It’s infamous as the go-to marketing awards for anyone who loves a knob gag, off-colour humour, or submitting that “Every Lidl Helps” advert to the ‘Best Parody” category for the fifth consecutive year. But it’s also a damn good challenge to anyone with a good idea that just couldn’t run. That sounds […]
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