603 Copywriting Blog

It’s that time of year when everyone’s thoughts turn to hooking up, getting together and making a sweet, sweet partnership. For bloggers, that means only one thing…

Community. Sharing. Social. These unfortunates are just three of the buzz words that have been ruthlessly stripped of all meaning by the internet.

In this 200 Word Post (the first of 2012), Andy explains that despite what you may have read, spelling does actually matter. You fools.

Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer’s arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.

Dear Google,

It’s me, Andrew. I know that we haven’t always seen eye-to-eye, especially when it comes to your muppet fixation and your inexplicable need to give me yet more buttons to click, but I really need to tell you something.

If you find yourself within earshot of a nerd this week, the chances are that you’ll hear the word “Skyrim” bandied about in excitable tones. Don’t worry – this isn’t some obscure lewd act known only to members of the mile-high club. It’s a computer game.

How many times have bloggers, gurus and SEO rockstar ninjas given you a spiel about their service, their ebook or their amazing SEO prowess? Completely missing the one real secret to SEO success? Dozens of times? Hundreds? Well, you can safely ignore them. Because I know what the secret is. And so will you.

Apparently, the week surrounding October 31st is the scariest time of the year. But it’s not because of trick or treaters. No, it’s because of hellishly bad copy.

So read on and find our Bestiary of Halloween Copy Horrors. If you dare…

An SEO copywriter walks into a pub, bar, public house, venue, beer, lager, wine, spirits, cocktails, pub food, gastropub, happy hour…

And how we laugh. Still. Every time this tired old joke wheezes its way around Twitter, we all drop to the ground, rolling about in paroxyms of laughter, attempting to hold in our ruptured and leaking sides.

Or not. Read on to find out why.

In this 200 word post, Andy discusses the merits (or lack thereof) of swearing in your copy.

Beware, at least 2.5% of this post is swearing. But he doesn’t use the C-Word. Because he’s a fucking classy guy like that.