603 Copywriting Blog

You may not have heard, but on February 22nd I had a guest slot on probably the most prominent copywriting blog in the world. But did I reap the benefits that guest posting is supposed to bring?

Charlie Sheen. Madman or genius? Unhinged drug user or philosopher extraordinaire?

That’s the most important question of the day. And I think you all know what the answer is. He’s a genius, and he’s going to make you a better blogger.

Those of you who write three or more list posts a month aren’t going to like this, so I suggest you skip to the end and leave an angry comment. But if you’re worried about providing great content, building a solid reputation, or just not coming across as a fool, you need to move on.

If you’re looking for some great advice on how to mess up your big guest posting opportunity, you’re in luck. I’ve used my big guest posting opportunity over at Copyblogger to explain how you too can blow your big chance.

Hopefully I’ve not blown my big chance in the process.

Monday Question: What Degree is Best For a Copywriter?

This is the question people have been putting into Google. So if you’re wondering what course you need to apply for to make a splash as a copywriter, read on.

There’s a battle going on in your living room. On one side is the impressionable language centre of your poor innocent child’s brain. And on the other is a small woolly mouse that speaks in patois.

That little Rastamouse is going to destroy the way your child uses the English language to the point that they’ll be unable to talk, write or even think in the Queen’s.

Back when the world was young and Twitter was new and exciting, a tradition developed. Every Friday, the users of the burgeoning social media site would take the time to promote their friends. They’d explain why a certain person was interesting, and tag it #FollowFriday.

This isn’t a brilliant time of year for being creative. Probably the fact that it’s cold, bleak and frequently raining. But work doesn’t stop for the weather, and there’s copy to be written. So what’s a penslinger to do when the well of creativity has dried up?

I’m one of those sad people. I read the back of cereal boxes, the blurb on DVD cases and the labels on beer bottles. And they all tend to follow the same boring copywriting rules. And then I cracked open a beer I hadn’t tried before. And it told me to put the beer down and buy something else. It broke the copywriting rules. And it got me thinking. How many great pieces of advertising copy break the rules?