603 Copywriting Blog

If I’d have told you 24 hours ago that The Guardian were the UK newspaper that used Twitter most effectively, you’d have believed me.

And then came the #guardianexclusive. Oh, well done Guardian Sport. To quote another sporting foot-shooter, “take a bow, son.”

If you want stunning copy or a striking design, communication is critical. You’re going to cast your eye over a first draft, and you’re going to give an opinion. If you do this right, you’re on the way to having a truly amazing piece of work created. If you do it wrong, you’ll be lucky to get what you really want.

I’ve done a few posts about people sending me ridiculous emails or selling me things, so it’s nice to see someone doing it right. I’ve been sent a viral ad for a company who sell sheds, and they asked me if I wanted to feature it. It’s former Leeds United footballer Lee Sharpe destroying a […]

Writing a blog post and making a great cup of tea are skills that everyone should have. And once you know the secrets of making tea, you’ll find that writing blog posts isn’t as difficult as you first thought…

Have you ever sent a Tweet like this?

“Help! I need 500 followers by noon! Please ReTweet this!”

If you have, you’re doing yourself more harm than good. Read on to find out why desperation won’t win you any friends, or any followers.

Football and writing, two of my favourite things. Amongst the angst, the heartbreak and the freezing cold Tuesday night defeats at Elland Road I’ve learnt stuff. Things that you won’t pick up at Old Trafford.

Because there are some lessons that only Leeds United can teach.

If you’re selling a healthy alternative to your MSG-laden grease chunks, you might want to try and avoid mentioning “reproductive harm”.

Sometimes, there’s nothing better than curling up on the couch with a good book. And a good book can really influence the way that you write.

Straplines. Some people are brilliant at them. They just leap out of bed thinking “Where do you want to go today? Premier Inn? Everything’s premier but the price. Just do it! I’m lovin’ it.”

I am not one of those people.

Someone wants to make money blogging. So they write a blog about how they think they can make money blogging. The next person latches on, swallows down the original idea and deposits a version onto their blog, drained of even more charm, originality and quality….