603 Copywriting Blog

Do you want to hear a really bad joke? Here you go:
When is a coach not a coach?

Ever get the feeling that the brilliant, insightful advice you’ve just received might not be as groundbreaking as you think?

Can writers learn from the film Star Wars? You won’t learn that a Parsec is a measurement of time, not distance, but you might just learn a few Jedi copywriting tricks.

You’re relying on other people to promote your work. And no matter how good your tremendously fantastic stuff is, you’re going to be hard pushed convincing them to put in the effort that you’re unable or unwilling to do.

I just spotted this on a Tumblr account, and decided it needed to be shared with the world…

According to Kris, White Hat SEO is a joke, and good content is a rip-off. Well, sorry Kris. I’m not laughing.

Should you leave the comedy to the comedians? Is earnest discourse and straight-down-the-line clarity the only way to create content that really speaks to readers? Or are spinning bowties as important to the writer as the pen?

So, you want to be a writer? But what exactly do you want to write? Thanks to the Unmemorable Title “So You Want To Be A Writer?” flowchart, you’ll know just what path to follow.

You’re desperate for me to read your blog. I can tell.

But guess what? You may as well stop wasting my time and yours, because it’ll be a cold day in hell before I read your blog post.

Comic Relief is a good cause. But has their ill-judged #twitrelief campaign turned the tide of public opinion against them?

Forgoing the usual bath of beans, the Comic Relief organisers have found a new way for the great and the good to demean themselves for charity. By talking to dirty, pointless scrubbers like you.