603 Copywriting Blog

Should you leave the comedy to the comedians? Is earnest discourse and straight-down-the-line clarity the only way to create content that really speaks to readers? Or are spinning bowties as important to the writer as the pen?

So, you want to be a writer? But what exactly do you want to write? Thanks to the Unmemorable Title “So You Want To Be A Writer?” flowchart, you’ll know just what path to follow.

Those of you who write three or more list posts a month aren’t going to like this, so I suggest you skip to the end and leave an angry comment. But if you’re worried about providing great content, building a solid reputation, or just not coming across as a fool, you need to move on.

Monday Question: What Degree is Best For a Copywriter?

This is the question people have been putting into Google. So if you’re wondering what course you need to apply for to make a splash as a copywriter, read on.

There’s a battle going on in your living room. On one side is the impressionable language centre of your poor innocent child’s brain. And on the other is a small woolly mouse that speaks in patois.

That little Rastamouse is going to destroy the way your child uses the English language to the point that they’ll be unable to talk, write or even think in the Queen’s.

This isn’t a brilliant time of year for being creative. Probably the fact that it’s cold, bleak and frequently raining. But work doesn’t stop for the weather, and there’s copy to be written. So what’s a penslinger to do when the well of creativity has dried up?

I’m one of those sad people. I read the back of cereal boxes, the blurb on DVD cases and the labels on beer bottles. And they all tend to follow the same boring copywriting rules. And then I cracked open a beer I hadn’t tried before. And it told me to put the beer down and buy something else. It broke the copywriting rules. And it got me thinking. How many great pieces of advertising copy break the rules?

If you want stunning copy or a striking design, communication is critical. You’re going to cast your eye over a first draft, and you’re going to give an opinion. If you do this right, you’re on the way to having a truly amazing piece of work created. If you do it wrong, you’ll be lucky to get what you really want.

Football and writing, two of my favourite things. Amongst the angst, the heartbreak and the freezing cold Tuesday night defeats at Elland Road I’ve learnt stuff. Things that you won’t pick up at Old Trafford.

Because there are some lessons that only Leeds United can teach.

If you’re selling a healthy alternative to your MSG-laden grease chunks, you might want to try and avoid mentioning “reproductive harm”.