603 Copywriting Blog

Have Books Influenced Your Writing Style?

By Andrew on December 2nd, 2010 • 6 Comments

Sometimes, there’s nothing better than curling up on the couch with a good book. And a good book can really influence the way that you write.

Can You Afford To Use These Strapline and Headline Cliches?

By Andrew on November 19th, 2010 • 10 Comments

Straplines. Some people are brilliant at them. They just leap out of bed thinking “Where do you want to go today? Premier Inn? Everything’s premier but the price. Just do it! I’m lovin’ it.”

I am not one of those people.

Copywriting – An Outdated Concept?

By Andrew on October 11th, 2010 • 11 Comments

Last week, I was lucky enough to write the first ever guest post on the blog over at SERPd (a new competitor to Sphinn). I tackled a particular bugbear of mine, the fact that copywriting is overlooked as an essential SEO skill. Despite generally positive feedback, one comment stopped me dead in my tracks: “Copywriting […]

How Long Does a Blog Post Need to Be?

By Andrew on August 6th, 2010 • 5 Comments

Does a blog post need to be thousands of words long, pre-empting every potential query?

Five Tweets That Teach You How to be a Writer

By Andrew on July 7th, 2010 • 4 Comments

You can’t say much in a Tweet. 140 characters won’t change the world. But they might change the way you think. Just five Tweets could be enough to show you how to be a writer.

Copywriters – Artists or Scientists?

By Andrew on May 16th, 2010 • 18 Comments

Are copywriters artists, or are they scientists? And is there really a fundamental division between the beauty of the copywriter and the usefulness of the SEO content creator?

Are Your Calls to Action Strong Enough to Stop Rampaging Leeds Fans?

By Andrew on May 12th, 2010 • 2 Comments

Picture the scene. From 1-0 down, and with ten men, Leeds United have snatched an unlikely victory from the jaws of defeat. And with it, promotion. A decade of unrelenting misery, two relegations, three play off defeats and an unprecedented points deduction wiped away with a deft flick of Jermaine Beckford’s outstretched boot. The fans […]

Can You Afford to Work For Free?

By Andrew on March 23rd, 2010 • 4 Comments

FM Britain has shown me that if you ever want to make money, you can’t afford to work for free.

The Secret That’ll Get Your Clients to Read to the End

By Andrew on March 16th, 2010 • 4 Comments

The longer you rattle on about a product or service, the more chance you have of the client getting bored. Be brief and focussed – that way you can be sure the reader is going to carry on to the end. Kick off with an intriguing headline. Then outline the issue your product or service […]

Should You Play It Safe?

By Andrew on March 8th, 2010 • 3 Comments

So I set to work and crafted my sample. I went to town. Sound effects, wailing sirens. The lot. Something that I thought would at least demonstrate to the client that we knew where they were coming from.