603 Copywriting Blog

Names and titles are important. When you’ve got a split-second to make an impression, you need to explain clearly and concisely just what it is that you can do for a client.

How much of your time is spent on social networking sites? With multiple networks to maintain, have you really got time to waste on frivolous or low-quality user accounts?

Unfortunately, it’s all too easy to find the wrong people. And if you do, nothing’s quite as dispiriting to the internet entrepeneur as the five people you meet in online marketing hell.

Ever get the feeling that the brilliant, insightful advice you’ve just received might not be as groundbreaking as you think?

You’re relying on other people to promote your work. And no matter how good your tremendously fantastic stuff is, you’re going to be hard pushed convincing them to put in the effort that you’re unable or unwilling to do.

Comic Relief is a good cause. But has their ill-judged #twitrelief campaign turned the tide of public opinion against them?

Forgoing the usual bath of beans, the Comic Relief organisers have found a new way for the great and the good to demean themselves for charity. By talking to dirty, pointless scrubbers like you.

Back when the world was young and Twitter was new and exciting, a tradition developed. Every Friday, the users of the burgeoning social media site would take the time to promote their friends. They’d explain why a certain person was interesting, and tag it #FollowFriday.

If I’d have told you 24 hours ago that The Guardian were the UK newspaper that used Twitter most effectively, you’d have believed me.

And then came the #guardianexclusive. Oh, well done Guardian Sport. To quote another sporting foot-shooter, “take a bow, son.”

Have you ever sent a Tweet like this?

“Help! I need 500 followers by noon! Please ReTweet this!”

If you have, you’re doing yourself more harm than good. Read on to find out why desperation won’t win you any friends, or any followers.

Anyone who reads Econsultancy might well have noticed a recent post about a startup called Twadges. The firm promises to provide Twitter users with Foursquare style badges to mark any notable “achievements” in a user’s lifetime. Now I don’t know which badges they will be offering, but I’ve had a few ideas. And here’s a […]